Lead Generation Toolbox Signup
If you already purchased the toolbox use the login to the right. »
There is a marketing rule of thumb called the “rule of seven” – which basically says that your prospect needs to hear/see your message 7 times prior to buying. But why stop with 7?
Yep, Fred and I finally did it… We finally finished our self imposed audit of our lead generation system, which was a long and hard task. There were a couple times that we looked at each other and had to remind ourselves that why we were putting ourselves through this hell...
I had to keep mumbling in my head: “If one more family can avoid foreclosure it will be worth it.”
Anyway, when the dust cleared we identified 25! Yep, that’s right... Twenty-five lead generation methods that we use to find the homeowners in our area that need us.
Not the seven that the marketing rule of thumb states, but 25...
“Fred, I’m so glad that we connected at church... I didn’t know what you did, but I am so glad for your workshop… You sold my house and my family has been rescued... Literally, rescued.”
That is a note I got from a homeowner who found Fred via a workshop he gave at our church...
Now two of our 25 have been reviled! (If you didn’t see the first: http://kevinandfred.com/lgtloanmods/)
