The #1 Marketing Mistake Real Estate Agents Make with Kevin Kauffman and Fred WeaverThe single biggest marketing mistake I see agents make time and time again is simply:
They don’t change their marketing message.
No one wants to hear your tired, played out Marketing.
✅It’s not good enough to sell it quickly (the market most likely does that work for you anyway)
✅ so what if you’re a neighborhood expert.
✅ No one cares how many houses you sold last year, last month, last week..:
I mean it’s not 2013 anymore... and the answer is right under your nose..
What’s up with all the RoboCalls and Spam Callers?
Insurance Broker, Indy Real Estate Broker & 20-yr Real Estate Agent Coach Willie MirandaInterview by Kevin Kauffman, co-founder of Next Level Agents (facebook group and mastermind). Kevin and Fred's Next Level Podcast, and The Group 4610 Real Estate Network.
Insurance Broker, Indy Real Estate Broker & 20-yr Real Estate Agent Coach Willie Miranda
Willie Miranda has more than 24 years of experience in the real estate and insurance industry. Willie and his team have sold well over 8,000 homes for over a billion and a half dollars in real estate sales. Willie is a best-selling author and national coach; helping hundreds of real estate agents across the country. He is also the real estate broker/owner of Miranda Real Estate Group, Inc. an award-winning independent brokerage headquartered in Clifton Park, New York.
How to Get More Commissions from Your Database with Frank Klesitz & Kevin KauffmanThis is a recording of the webinar from the Next Level Agents Facebook group. Join at www.facebook.com/groups/nextlevelagents/ so you don't miss any of the other exciting webinars we have coming up!
Are you struggling to get consistent listings profitably?
Would you like to know how to add 720 new homeowners to your database and know what to send them to earn an extra $50-100k a year (even if no one knows you)?
You are invited to a 100% educational mastermind where you’ll learn the four steps to implement the best real estate database marketing plan
1. RECONNECT - How to reconnect with your neglected database
2. BUILD - How to build a database of homeowners who call you
3. TOUCH - The best database marketing touch plan for results
4. CALL - What to say to people in your database when you call
You will see example videos, emails, topics, blog posts, scripts, and more. You'll see real campaigns that are working you can swipe and deploy in your real estate agent marketing today.
You'll also learn how to:
- Get more listings consistently
- Be the guest, not the pest
- Attract business, not chase it
- Become the local market expert
- Protect yourself from disruption
- Build a business that's profitable
If you're looking for a plan to stay in better touch with your #1 business asset - your database of past clients, sphere, COI, and homeowners - you'll get a step-by-step strategy that works on this mastermind.
Permission to Have FunMonths ago we handed out permission slips...
And today we’re handing out more.. but these aren’t just any old permission slips.
If you accept this one:
✅ you could find yourself more joyful than ever
✅ you could find your business growing to new heights..
Yep... you read that right...
Check out this video to see how.
22 Year Old Real Estate Agent makes over 300k from Facebook. Justin Nelson & Kevin KauffmanInterview by Kevin Kauffman, co-founder of Next Level Agents (facebook group and mastermind). Kevin and Fred's Next Level Podcast, and The Group 4610 Real Estate Network.
22 Year Old Real Estate Agent and Social Media Consultant Justin Nelson
SOCIAL MEDIA SAVVY
Justin Nelson is a phenom in his own right. Beginning his real estate career at the ripe old age of 16 years, becoming licensed at 19 years old where he has worked as an ISA and a Buyer’s Agent. Closing 34 transactions in his first year of being licensed, he transitioned to Team Leader/CEO and helped grow the team to 14 agents. Justin’s second year in real estate saw him spending 50% of his time recruiting and 50% of his time closing 28 transaction. He is now enjoying success that comes from having vision and drive. Justin has learned that there is more than one way to do business. At 22 years old, he travels the world teaching agents how to maximize social media to increase business.
In the Real Estate world, Justin quickly found his sphere of influence which is Social Media and using his personal Facebook page to generate business. He has gained wisdom in how not to become a guru – someone who will sell you a program without ever having used it.
The core of Justin’s training is a Mindset of adding strangers to your social media. Real Estate is about connections and Justin’s class will teach you the importance of making connections and how to stay current with the everchanging social media platforms. Explore and utilize the ‘Friends List’ on the left side of your FB personal page.
This year, Justin will be away from home for 300 + days teaching Social Media full-time due to his love of teaching people of all ages. He is expected to teach Social Media classes in over 200 Market Centers in 2019 putting him in front of approximately 30 thousand agents.
Justin stays current by seeing the day-to-day action of what agents are experiencing in real time. He advises to be careful what you spend your money on when it comes to Real Estate programs.
For more information on having Justin to teach in your office: [email protected]
Ex-Personal Trainer to Tech Founder -Video Marketing -Interview: Frank Klesitz & Kevin KauffmanInterview by Kevin Kauffman, co-founder of Next Level Agents (facebook group and mastermind). Kevin and Fred's Next Level Podcast, and The Group 4610 Real Estate Network.
Vyral Video Marketing Founder Frank Klesitz
Frank Klesitz has been an innovative thinker from a very young age. He has learned the art of niching down and focusing on client customer service.
Stay in Better Touch with Your Database
Kevin: Welcome Frank. Tell me about your business and what it is today?
Frank: We are coming up on our 10 year anniversary with Vyral Marketing. I started with one client after graduating college in Omaha, Nebraska. (Describes the in-depth services provided now to his many clients by creating an online presence with video and follows up call from his call center to potential customers who have clicked and watched the videos). I learned Lead Generation through following the MREA model. (In depth discussion on Lead Generation, 33 Touch, and building a database.) In developing my own database and 33 Touch as a personal trainer, I found real estate agents who were not following the model – so I created a system for them and that essentially is the business. I read lots of sales books and learned that you must identify people’s needs first by following the Trust, Need, Help, and Hurry model. I learned people in sales skip the Trust and Need parts so I doubled down on the Trust and Need and grew my business that way.
Kevin: You niched down and literally created a mega team as a teenage personal trainer. As Realtors, we think our job is to sell real estate but essentially our job is to get employed; find someone to hire us to sell or buy real estate. You got very clear on who the hungry crowd was in the personal training profession.
Frank: There are 3 types of calls: Outbound, Inbound, and Customer Service. The Outbound calls are your Rainmakers: FSBOs, Expireds, Withdrawns. Inbound calls are Buyer Lead Generation and Lead Conversion calls. The last one, Customer Service calls, are ones hardly anyone does.
Kevin: Weekly Customer Service calls will change the game; I have heard this twice in the last 24 hours.
Frank: The trend is towards Customer Service, calling your database. The contact rates we are experiencing are at 26% of people who answer the phone and one in nine (3%) who call back.
(Vyral sends videos of you to your clients, then follows up with calls. Discussion on how important video is as it builds a relationship with the viewer. It creates a psychological connection with people because the brain cannot know if the face is real or on a computer.)
Kevin: Let’s talk about your lab of high performing Realtors. What have you noticed that most agents are not aware of?
Frank: Never lose focus on how many people you speak to every week. Get into an environment where you are comfortable making calls, it’s the most important activity you can do, agents need the engine of the database. Ask for subscribers – permission to get the email address.
Kevin: It’s about the follow-up, which is the wealth builder. How is it that you don’t have a cellphone???
Frank: Personally, for me – I hate social media. And I love reading books. I got married 4 years ago and my life was literally on the phone from the minute I woke up until I went to bed. Checking calls, emails, texts and answering all in real time. My entire day was spent in reading an electronic screen. One day, I flipped out and said I can’t live like this anymore. I got rid of all technology – TV, wifi, games, and cellphone. Eventually, they crept back into my life except the cellphone. It forces me to be an exceptional manager.
Kevin: I want to take a minute to thank you for the gifts (3 books) you sent me because it’s important to note that it elevated you in my mind even though we had never met. In closing, what are 3 pieces of advice you can give our listeners for kicking more ass and making a better life?
Frank: You can’t do it all by yourself. You get it done through people so you must hire good people. I have a very structured week. Every morning for 30 minutes we have an office huddle on zoom – this cuts down on the office chatter. I meet with my team every Thursday for 5 hours; it’s a time to relax and brainstorm. I have career night where I invite potential hires who want to apprentice and learn marketing.
Kevin: That’s great. How can people find you?
Frank: Go to our website where your can download the Marketing Plan or call for a strategy session.
Permission Marketing by Seth Godin
No BS Sales Success in the New Economy by Dan Kennedy
Youtility by Jay Baer – Why Smart Marketing is About Help not Hype
What Are You Attached To?Are you attached to the results you’re getting?
Most people are and here is why I think that’s wrong.
It’s actually the activities and the day to day commitments we should focus our efforts and attachments to..
Well first of all, the activities we do are truly the only thing we control. We don’t actually control the results... yet we know that by doing certain activities over a period of time we can begin to expect certain results...
MORE IS CAUGHT THAN TAUGHT. Business Tip: Surround Yourself with Those You Want to EmulateYou don’t have to work from an office...
But is it possible you’re missing out?
Missing out on learning ? Advancing further?
There is a saying... “more caught than taught”
Watch this video to learn what we mean by this...
Private Security Expert specializes in Real Estate Agent SafetyGary has an extensive background in Law Enforcement and as a Security Specialist. (See attached BIO)
Kevin – What is the number one common problem most people make concerning personal safety?
Gary – Situational Awareness. In general people go around not paying attention to their surroundings. People cannot go from Point A to Point B without looking at their phone because they are so reliant on them, thereby making themselves a target.
Take a Lioness on the Serengeti, she’s hungry and looking to get food in the fastest way possible with as little trouble as possible so she looks for the weak, the sick, and the young. Criminals are the same way – they don’t want you to resist or fight and are surprised when you do. They want to get away quickly, they know what works, and that’s why they do what they do. Our lives brush up against criminals on a daily basis so Situational Awareness - keeping your head on a swivel - is a huge part of personal safety.
Discussion of the Beverly Carter Crime
Kevin – What was it that caught your attention about this particular crime?
Gary – The whole totality of the crime and how it went down starting with a female caller posing as a Buyer and wanted to see a home in the late afternoon/early evening. No red flags here as this happens all the time. Agents get calls all the time to show homes to strangers at odd hours. So I questioned if this was a unique situation or is this happening on a large scale. NAR had statistic for over a ten-year period and reported that 100 agents (10 per year, almost 1 a month) were killed while performing their duties and 940 assaults were reported although many go unreported.
I questioned why someone hasn’t taken the time to keep Realtors safe and began to ask local Realtors if anything like this happened to them. My research found yes it happens often. Now there are apps to keep Realtors safe and they are great for letting people know where you are, but when an assault starts it happens fast and in close proximity. Experience and training are the only thing that could get you through an assault. I developed a training to keep agents safe when they are showing homes or holding open houses.
Kevin – How much time did it take to research and develop your training?
Gary – Countless hours and my research continues every day. I spent a summer going to open houses and entering very quietly. I was astounded at how easy it was to catch an agent unaware. I teach how to perform a perimeter check on vacant homes, open house safety – example do not lead a Buyer through a home with your back to them.
Kevin – recaps open house safety, vacant home entry, perimeter checks.
Gary – yes, these are real simple things an agent should add to their repertoire to keep themselves safe.
Kevin – how long is the course you teach to Realtors?
Gary – About 75 to 90 minutes; it covers pre-planning, creating a safe work environment, situational awareness, improvised weapons (cellphone for one), and quick exit self-defense. Q & A as I make myself available for discussion.
Kevin – What if the 1.2 million Realtors took your course; what do you think the percentage of crimes would be decreased?
Gary – Possibly 75% but there are no guarantees but if we are inherently safer there would be less crimes. (Discussion of showing a home with basements and not having your back to a Buyer.)
Gary Tabke’s BIO
Gary Tabke, owner and lead investigator at Tabke & Associates, Private Investigations, has over 30 years of investigative and security experience. After a career in law enforcement with the Hayward Police Department and later as a security specialist, he has conducted both risk assessment and provided tailored clinics in personal safety and awareness for realtors, businesses and individuals.
Gary is a graduate of the Federal Bureau of Investigation, Citizen Academy and is certified by the Department of Homeland Security for Active Shooter Preparedness Programs. He has investigated countless homicide, theft, fraud, missing persons, child custody, domestic violence, and civil suit cases. Gary has provided surveillance and counter surveillance, witness protection, corporate protection and personal protection for both businesses and individuals.
There is little more terrifying than finding one’s self in unfamiliar surroundings and under attack. Having a planned response can not only be a deterrent but also empowering. Utilizing a blend of vast experience, common sense and proven tactics, this retired street cop will instruct on preparedness, situational awareness, easy to execute “quick-exit” self-defense techniques and the identification and use of improvised weapons, all designed for your safety.
ARE YOU ALL IN?Are you ALL IN?
Seriously ? Or are you just kind of interested?
Want a fool proof way to discover the truth of how all in you are? Watch to the end for our free offer to help!
Serial Entrepreneur and Real Estate Tech Startup founder Howard Tager. -Interview by Kevin KauffmanInterview by Kevin Kauffman, co-founder of Next Level Agents (facebook group and mastermind). Kevin and Fred's Next Level Podcast, and The Group 4610 Real Estate Network.
Serial Entrepreneur and Real Estate Tech Startup founder Howard Tager
REAL ESTATE TECH
Kevin: Let’s go back 10 years or so, tell me about Tiger Leads .. how did you start that and what was your journey?
Howard: I’ve always been a serial entrepreneur. With my partner, we created Ivy West; we wrote a program to increase scores on the SATs which was later purchased by Sylvan Learning Systems. Back in the early days of digital marketing I learned that real estate agents needed something new, different, and transformative whereby we developed Tiger Lead Solutions. This software was in the forefront of Digital Marketing for the real estate space. We created hyper local, home search websites, utilizing google paper click marketing – and in 2007 no one knew what we were talking about.
At first, we had a few challenges. I literally had to teach agents the difference between organic searches, paper click funnels, and the benefits of direct response digital marketing vs billboards, newspapers ads, etc. We had to develop best practices for long time nurture and conversion of leads by changing the status quo of an ‘all in one’ software’ to a ‘one to all’ model. We’ve built everything but a CRM; we integrate whatever platform our clients are using into their system. No need to change your CRM. All in one systems hold you prisoner to it, Ylopo gives our clients ultimate independence by utilizing plug & play and integrating our clients systems.
ONE TO ALL SYSTEM
Kevin: What resonates with me is your company can be nimble with my systems and my business.
Howard: Agents must think like a business owner, not an agent. Each system does what it really does well but they don’t do everything. Ylopo integrates all of an agent’s systems seamlessly: CRM, lead gen, lead nurture so all of the resources are marshalled and working together.
Kevin: All businesses must have the best systems and run seamlessly.
Howard: Everyone has different needs. Agents must aspire to grow their team. All of the brokerages are in a mad dash to get the all in one system.
Kevin: Agents want solutions to fit their unique competitive advantage. One size fits all only benefits the entity that controls it.
Howard: Yes, you have to control your own data.
Changes in the Real Estate Industry
Kevin: How have things changed in the last 10 years with digital marketing and consumers?
Howard: It’s a mix of things that are the same and things that are different concerning consumer behavior. When it’s time to buy or sell consumers want the same thing – to see homes and they want a great place to search for homes. What is different is how we get in front of the consumer and stay in front of them. 10 years ago, the consumer was not checking Facebook 12.2 times a day. Now, it’s more effective to send alerts through social media rather than email.
AI is changing everything. We must leverage the heck out of AI. We can tap our agents on the shoulder with a text letting them know what their clients are doing because we are watching their database all the time. We can send a pinpoint message to the agent so they can send a message to their clients about a home or price reduction. We are getting 30 to 40 % response rates doing this.
Tech is on an exponential curve of development. You must embrace it through companies who can automate your systems and leverage that to compete with the big companies without spending 100 million dollars.
Kevin: Great answer. What have you seen that is happening with the great Real Estate teams?
Howard: 1. Never put all of your eggs in one basket. Do an inventory list of your dependencies such as Zillow or Realtor.com. Their models are changing constantly and you need to have a redundancy system. We are seeing big successful teams whose business is going to dust because they have not developed a redundancy system. Example – if this system fails, you have another to fall back on. The Team Leaders of big teams that have done this are thriving. Diversify your redundancy system. 2. You have to embrace the iBuying thing and use it to your advantage. Go back to nurturing the client relationship; the personal touch.
Request a demo of Ylopo: https://www.ylopo.com/
Howard’s book recommendation: Clarity by Bob Bohlen
Howard Tager is Co-Founder and CEO of Ylopo - a new “next generation” performance marketing & big data technology company. Ylopo’s initial mission is to build the world's most intuitive real estate search engine and to leverage that search platform to deliver digital marketing services to its lender and real estate clients. Ylopo is a next-generation Complete Digital Marketing Solution designed to help find more clients & build your brand.