A New Short Sale Lead Generation Tool–Gotta Have It!
December 2, 2011 / /
http://shortorstay.com/agents
Kevin and Fred discuss a new lead generation tool, the short or stay calculator. Check it out using the link above.
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About the Authors
Kevin Kauffman & Fred Weaver
Kevin and Fred the founders of Group 46:10. Over the last 10 years Kevin and Fred, and their team have closed tens of millions in real estate all over the country and have created some of the best training for agents in the market. Kevin and Fred are also highly sought after teachers whose work has helped agents all over the country build their own next level real estate business.
I really LOVE the idea of this tool….. But unfortunatly a couple weeks ago when I was playing around with the sample site….the home values pulled from Zillow were so off that the picture created was completely off and it did not work the way it is suposed to. I wish there was a way that they could email me for a proper comp before sending the results to the homeowner. If there was a way to do that, I would be so all over this thing. I LOVE the tool, I hate Zillow!
Hey Kerri – that can be done! They can have the results sent to you before they go out to the homeowner and I believe you can adjust them as necessary.
Fred
Kerri – Thanks for the comment and the feedback. Fred is correct, we can have the email go to you first. But remember the point of the tool… It isn’t really to do the calculations. The point is to put you in front of the homeowner, so you can start a relationship. For example, “Hey, John Doe, I was reviewing the results from our instant calculator tool and noticed that the numbers weren’t as accurate as they normally are. Attached is a new report which takes into account market factors that are unique to your area. Shortly I will follow-up with a phone call and we can review them. Thanks.” Can you say… “Foot in door!”
I did the demo with one of my short sale listings – and the Zillow factor was there, but either way it can be in your favor. Zillow said my home is valued at $144,800. But I have it short sale approved at $129,000 – so I can easily follow up with the lead and say, “oh, by the way, it’s WORSE than what you think!” They’ll already be thinking it’s bad enough. And if they under value the house, then they’ll be calling for a consultation that much quicker! I LOVE what I’ve seen so far and am thinking I’ll jump in on it. I love the layout!
You asked for ideas. I place a small, cheap black and white ad in the newspaper ($50/run) that looks like a rolled up scroll and says, FREE REPORT! – “Why The Value of the Homes In Your Neighborhood Are Still Going Down, How That Effects the Value of YOUR Home, And What You Can Do About It!” Call xxx-xxx-xxxx, ask for report #1 and leave your mailing address, and we’ll mail it out the same day!
Very effective and gives me many leads of people I know who are concerned about their home being upside down. How the title is worded, it helps me know I am dealing with people who are realistic about the market- that things aren’t going to change tomorrow.
I love the idea Mike!