The Magic of Disney for Real Estate Agents

Podcast

Interview with Monica Shea by Kevin Kauffman

Monica’s journey in real estate began in 2009 with an “I hope this works moment.” There were times when she called her mom and best friend to ask – ‘Tell me I can do this” and the answer was always ‘Yes, you can do it’ – underscoring the importance of a community who believes in you which Monica creates with her clients through her excellent customer service.

Monica’s business model is a simple family-based one with her as the Lead Agent, her husband who is a licensed agent, and a full-time unlicensed assistant. With her background in Public Relations and her husband’s background in health care, they are a dynamic duo providing excellent service to their clients. Her model is efficient and very hands on. YTD this team has sold 42 homes worth 14 million and the goal is 30 million for the year 2019 which is looking very good.

Monica’s Core Principles

Kevin – What have been the core principles that define your business and who you are that you’ve developed over the last 10 years?

Monica – Good question. I am a business-minded numbers driven person and my husband, whose background is in healthcare, is more client driven. He has helped me focus on the people we serve. We call it ‘loving on our people’. We do special events several times a year such as parties at our home, renting a theater for movie time, renting a game place for bowling and arcade games. It’s a time to socialize and create community and a high level of customer service.

Discussion on Reciprosity and Referrals

Kevin – in humans there is an innate subconscious prompting to provide value to others. How do you bring value to your real estate clients?

Monica – We create a high level of customer service; we are all about the warm and fuzzy community because it’s so much more fun and enjoyable.

Disney and Agents of Excellence

Kevin – What is this Disney thing? How do you tie the two into real estate?

Monica – I’ve always loved Disney, I grew up in Florida and have been a student of what Disney’s principles are for many years. I formed a member network based on the spirit of Disney for Real Estate Professionals teaching them to apply the Disney principles to the practice of real estate. There are several facets to it:

1. We have a Facebook community with a house and castle logo; it is very Disney inspired
2. We have Member Network where agents can brand themselves as Agent of Excellence and use all of the materials for $350 a year with a referral network and an event network throughout the year.
3. Members Only – Upcoming D23 Fan Club Expo at Disney Orlando with a meet and greet. This is a 3 day private learning event at Disney. One very important segment is “Making Magic in Real Estate” – learning to apply the Disney customer service principles to your real estate practice by creating a community.

The Importance of the Niche

Kevin – What speaks to me is you have a niche, a community you can get into at a deep level with customer service. Niching down, as explained in the ‘22 Immutable Laws of Marketing’ by Al Ries and Jack Trout, creates a big business. This is the Golden Nugget you have created with your love of Disney combined with your real estate practice.

Monica – it took awhile to get Disney on board, but they did it! We love the brand and the culture of Disney and the conference is full of authentic Disney. We get to go behind the scenes of Disney guided by Disney Characters with a graduation ceremony. It is a rich, authentic Disney experience directly applicable to real estate.

Kevin – Why go through the time and pain to create this curriculum and this 3 day class being heavily involved in your real estate business?

Monica – It’s to build the community. I get personal satisfaction and have a lot of fun with our fellow agents who have fun with Disney. I’m committed to World Class Excellence, which Disney teaches. And it is very enriching to me to bring everyone together in addition to raising our professional standards.

Kevin – Do you have any closing thoughts?

Monica – Thank you for having me on and please get the word out about the D23 conference to any agents who also love Disney. We have room for about 25 more attendees.

https://www.theagentofexcellence.com/  – the Magic of Disney for Real Estate Professionals

https://www.facebook.com/theagentofexcellence/– Hit ‘LIKE’ on this page and look for the ticket info for the upcoming Oct 7th event at Disney Orlando.

Monica Shea BIO

Monica Shea has lived in Colorado Springs since 2003 and grew up in the Tampa Bay area in Florida. She is a graduate of the University of Florida and previously worked in public relations and logistics for a large international agricultural company. After starting a real estate investment company in 2005, Monica decided to expand her real estate career and work as a Realtor.

Without a doubt, she has now found her true calling and loves working with clients on something so personal as buying and selling their homes – from house hunting with buyers, getting a listing ready for sale, negotiating the best deal for her clients, and everything in between.

719-659-2613
[email protected]

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