Why We Have to Deconstruct the Instant Gratification of Real Estate w/Chris Suarez

In today’s episode, I’m joined by real estate team leader, co-founder and co-CEO of Place Inc, Chris Suarez. With over 1000 agents/teams on the platform, and a billion dollar valuation, Place is focused on not only plugging small holes by solving singular problems but facilitating consumer decisions at all points of the transaction and for the whole life cycle of homeownership.

Chris Suarez is the co-founder and co-CEO of PLACE Inc., a full service real estate and technology platform that partners with the top 1% of agents and teams by helping expand their profitability, value proposition to the consumer, and grow their unique local brand, all without having to leave the brokerage where they are currently affiliated.

Chris is passionate about coaching and speaking and leads a number of coaching and consulting programs. You will also find Chris speaking at industry events across the globe.

Prior to PLACE Inc., Chris founded and served as the CEO of Xperience Real Estate, one of the top real estate expansion organizations in the US. Chris has been recognized as an Inman Innovator, RISMedia Real Estate Newsmaker and maintains a presence on the Real Trends “The Thousand”. In addition to his real estate team, Chris owns and operates five real estate brokerages in the United States. Chris’ personal mission is to build “xperiential” lives through real estate. Chris lives this mission through travel and by creating lifetime “xperiences” with his wife and two daughters.

This problem trickles down to how we treat our clients, why they aren’t loyal to us and why so many tech companies have been able to disrupt parts of the transaction. According to Place Inc’s co-founder and co-CEO, Chris Suarez – this problem comes from us not trusting our model enough to be consistent with it. If we trusted our business models and showed up consistently, we would not only have more stability, we could blow disruptors out of the water with solutions that make the whole cycle of homeownership a thousand times better.

Time Stamps

00:00 – Intro
01:50 – Why Chris chose to challenge how we’re taught to think about this business
05:25 – Why we have an instant gratification problem
12:13 – Applying Covey’s law of the farm to real estate
17:12 – Why the strongest businesses are co-founded or co-led.
23:11 – Place’s mission and how they want to shape the next decade of real estate
30:40 – The truth about tech disruption in real estate
35:49 – What’s next for Place

Guest Info

Chris Suarez is the co-founder and co-CEO of PLACE Inc., a full service real estate and technology platform that partners with the top 1% of agents and teams by helping expand their profitability, value proposition to the consumer, and grow their unique local brand, all without having to leave the brokerage where they are currently affiliated
Chris is passionate about coaching and speaking and leads a number of coaching and consulting programs. You will also find Chris speaking at industry events across the globe.

Prior to PLACE Inc., Chris founded and served as the CEO of Xperience Real Estate, one of the top real estate expansion organizations in the US. Chris has been recognized as an Inman Innovator, RISMedia Real Estate Newsmaker and maintains a presence on the Real Trends “The Thousand”. In addition to his real estate team, Chris owns and operates five real estate brokerages in the United States. Chris’ personal mission is to build “xperiential” lives through real estate. Chris lives this mission through travel and by creating lifetime “xperiences” with his wife and two daughters.

For more information, go to https://place.com/ or connect Chris on LinkedIn and Facebook.