Chris Stuart On PLACE, Why Real Estate Attracts Disruptors & The Resource Allocation Problem Costing Us Billions

Here’s our latest episode featuring Chris Stuart, CEO of PLACE.

In this episode, we’re joined by Chris Stuart, the President of PLACE, an all-in-one real estate technology platform, that helps successful teams achieve and exceed their growth goals. Chris gives an honest and insightful take on where the real estate industry is right now, and the key issues keeping real estate agents, teams and brokerages on their toes. He talks about why it’s so easy for disruptors to gain market share, where real estate is missing the mark with the consumer, and what we can do about it. If we all reflected and acted on Chris’ points, we’d all be in a better place and better equipped to stave off disruption. 

Chris is the former CEO of Berkshire Hathaway Home Services, and he has had a long career working in technology, choosing to get involved in an industry he’s passionate about – real estate. PLACE is a proprietary end-to-end technology platform which delivers a complete suite of business services exclusively to top agents, teams, and brokerages across the US and Canada. PLACE currently operates in over 70 locations across North America. 

The door is wide open to disruptors because our industry is missing the mark. We have failed to deliver a frictionless service and put the customer first. 

We are the only consumer-facing industry that puts more money into top-of-the-funnel awareness and new client acquisition than loyalty and retention. This is a problem agents need to wake up thinking about everyday. 

To outlast disruptors, we have to deepen “our retention and loyalty moat” – it’s the only way to truly build a book of business, and get off the perpetual hamster wheel of getting the next deal.