Grant Lopez on Going Beyond Sales & Tapping Into Impact

Podcast

Interview with Grant Lopez by Kevin Kauffman

Intro 

Coming into the real estate market when it’s good may seem like a great thing, but the rubber really hits the road when the market shifts downward. It’s a time that separates the agents with the right business principles from those that are just getting by. The truth is, many agents who came into the industry at the toughest times have been able to remain successful for years. It takes having the right mindset and skills to ride the market waves up and down, and those things need to be taught and instilled throughout our whole industry. Our guest has made it a priority to pass on this necessary knowledge and expertise.

What are the principles we should be weaving into our businesses in order to make it survive and thrive through market shifts? Why are leaders so important to the continuing success of our whole industry? How do we build relationships with builders in our market? On this episode, Grant Lopez, agent and Chairman of the Board of Directors at the San Antonio Board of Realtors (SABOR), talks about making an impact beyond real estate sales, and thriving through market shifts.

Quotes 

This industry is only as good as our volunteer leadership.

– Grant Lopez

We’re really only as good as the leaders that step up.

– Grant Lopez

It’s always been a people business, and it always will be, that’s what drives our industry.

– Grant Lopez

Key Points 

A strong market isn’t the true test of our skill 

When you come into the business in a strong market, remember it won’t always be that way, you need to be prepared, save money, pay taxes, learn the business because it won’t always be that easy. 

Schedules are key to success 

Many agents aren’t strictly committed to their schedules, and ultimately things like lead generation and database management. If you’re not managing your time, or setting your schedule as a rule, these things will fall by the wayside. 

Building relationships with builders 

Persistence and consistency and staying on top of it and building a relationship with builders. It’s not about being in front of them all the time, it’s about learning about them and staying consistent with the level of service you provide.  

Summary 

On this episode we discussed

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• How Grant chose real estate straight out the gate, which isn’t very common.
• Inevitable market adjustments and what it takes to thrive through them. 
• Why we need to think beyond sales and numbers. 
• Why Grant lives by his calendar, and why he’s so committed to it. 
• How to build relationships with new construction builders.
• Things we can do to be better.

Closing Paragraph 

At some point, this market is going to adjust and the strongest, those who treat this job as a profession and work on it daily, are going to be the ones to make it through the next cycle. It’s about riding the wave up, and survival when things get tough. For that to be possible, we should always prioritize good business principles that help us create solid organizations. If we are committed to what we need to do, our businesses will benefit. 

Catch the Interview

Listen to the full interview with Grant Lopez:

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