How To Win In Today’s Market

A few weeks ago my team and I signed up for a class with Reger Coaching and Consulting and I have to say its been nothing short of awesome. Below are some of my notes from the 2nd of 6 sessions.

Don’t create a belief system that stops you from taking action. 

In a market that’s proving to be challenging for many, our mindset is the basis for the action we take or don’t take, and that’s proving to be true for everyone doing well right now. We need to operate with the mindset that there’s still opportunity in the market in order to take the right action to find it and leverage it. 

Winning in this market is about being consistent with the right action to move the whole business forward on a continued basis. That requires having an in-depth knowledge of what’s happening in the market and empowering our clients and database with the data that helps them make informed decisions. 

Craig shared how to find areas with opportunity, how to raise the accountability of our teams, and we got to hear from a team that’s had their most successful business month ever in the middle of this epidemic. 

Top Insights/Takeaways

1. In a time like this, the communication level on our teams has to be dialed up. It gives the opportunity to make small corrections to reach the destination and goal. 
2. Our words produce thoughts, and our thoughts produce knowledge. Knowledge has an emotional tie-in and that creates the belief system that causes us to act. Self-talk is what completes that circuit. 
3. Numbers are the lifeline of your business. Consistently pull and look at your numbers to know what’s happening in your market. 
4. Many people don’t actually know that the market is good and that homes are selling. We are surgeons of our business and if we don’t know the data, our prospective buyers and sellers won’t know. 
5. Know your market stats in detail. Don’t just look at general data, get really granular on each market segment that’s relevant so that you can find where the opportunity is. 
6. Use this time to build your database, it’s the biggest reason agents win or lose in this market. Communicate consistently, touch them 1-2 times a week. When we reach out, we shouldn’t be selling to them, we should be empowering them with data. 
7. It’s not about convincing people that everything is okay in the market, it’s about giving them data and information so that they make the best decisions. 
8. Email touches are the best in this market instead of snail mail. The market is changing so quickly and data gets outdated fast so digital database communication is best.