Kenny Klaus on The Importance of Being Consumer-Centric in An iBuyer World

Podcast

Interview with Kenny Klaus by Kevin Kauffman

Intro 

In this highly competitive real estate market, our databases aren’t closed and locked away from competitors and disruptors. They can easily access them, and sell to them so effectively that they decide to stop doing business with us. This is especially true for iBuyers. These platforms have mastered the art of messaging, and understanding that people don’t just care about money when it comes to selling their homes. 

How can we make sure that as an industry, we are able to get the messaging right when it comes to iBuyers? How do we make sure we’re doing our best to represent our consumers in this changing market? How can we refine our businesses so that we are more adjusted to the changes in the market? 

On this episode, I talk to 20-year real estate veteran, team owner and co-founder of iRealEstatePro, Kenny Klaus. He shares on what the industry can do to better prepare for iBuyers, and how we can get our messaging right.

Quotes 

The fear of waking up everyday unemployed and the opportunity to wake up everyday with no ceiling above you is motivating and exciting.

-Kenny Klaus 

It’s our job to provide options and choices for our clients, and let them choose the best option for them.  

-Kenny Klaus

It doesn’t matter what brand you’re with, we’re all Realtors and we need to get on the same page about how we’re messaging this new market we’re in.

-Kenny Klaus

Key Points 

Be intentional about becoming a full-time agent

Most agents don’t make the transition from balancing real estate with another job, to taking on real estate full-time. They don’t cross that bridge, but Kenny managed to because he had the goal to get out of debt. Having that goal kept him going. 

Real estate is suffering because agents are not unified in the face of disruption

The one thing that is threatening the survival of real estate is our lack of unity. What makes iBuyer platforms so effective is that they give a unified message to the consumer, while real estate agents can’t get on the same page. We have to unite in how we message what is happening in market to consumers. 

There is a consumer need driving the surge in iBuyers 

iBuyers are taking over many real estate markets for one reason, people would rather have control, certainty and convenience over equity. Money is one part of the conversation but it’s not all the consumer is looking for. 

Summary 

On this episode we discussed;

• Why many part-time agents fail to make the transition to full time.
• That drive and motivation are daily actions.  
• iRealEstatePro.
• How to improve our messaging around iBuyers.

Closing Paragraph 

iBuyers aren’t going anywhere, they are actually multiplying, and if we want to get more business, we’re going to have to deal with iBuyers and be able to talk to clients about them at a high level. If we don’t let consumers know that we are on top of what’s happening in the market, we’ll be left behind. At the end of the day, we don’t need to have any of the capital or the risk, we just need to have the message and stay in front of our people. It’s about working to be the best representatives to our customers, regardless of what is happening in the market. 

Catch the Interview

Listen to the full interview with Kenny Klaus:

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