Does Real Estate Have a Toxic Relationship With Production? w/Jessica Lentz & Kristen Gadd
In today’s episode, I’m joined by agents and good friends Jessica Lentz and Kristen Gadd to have a conversation many people in real estate are afraid of but really need to have. What are the emotional effects of the market shift? We went from a crazy, busy market to what feels like a lull in a space of weeks, and naturally a lot of agents are struggling to get their head in the game. These feelings have a lot to do with the narrative of success the industry pushes and praises from stages – transaction count, GCI, not the things that actually matter. This idea of success can actually be quite toxic, and the more we can examine and question it, the closer we get to changing it.
Jessica is a Realtor, and real estate coach to fellow female agents. Kristen has been in the Real Estate Business since 2003. She first started out as a part-time receptionist and then moved up to being a personal assistant and now she is a licensed agent.
It’s quite easy to subscribe to real estate’s toxic version of success when the market’s busy, but what happens when it softens. A lot of us are left feeling unfulfilled, stuck and down about our businesses because the pace has changed. The truth is, there are thousands of agents who feel this way, and this is the conversation we should be having more often – on podcasts and in masterminds. Agents are having different experiences in this market, and there’s room for all of them. The more we make the different narratives welcome – the better the entire industry will be.
Time Stamps
00:00 – Why so many agents (even successful ones) are experiencing burnout and depression right now
09:43 – The problem with real estate’s version of success
21:28 – How to untangle self-worth from transaction count
30:07 – The danger of attaching our goals to the calendar
39:48 – Why masterminds are so important to this industry
Guest Info
Jessica Lentz is a Realtor, and real estate coach to fellow female agents. Follow Jessica on Instagram or find her on Facebook.
Kristen Gadd has been in the Real Estate Business since 2003. She first started out as a part-time receptionist and then moved up to being a personal assistant and now she is a licensed agent partnering with her boss on all real estate transactions. Find Kristen on Facebook.
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About the Authors
Kevin Kauffman & Fred Weaver
Kevin and Fred the founders of Group 46:10. Over the last 10 years Kevin and Fred, and their team have closed tens of millions in real estate all over the country and have created some of the best training for agents in the market. Kevin and Fred are also highly sought after teachers whose work has helped agents all over the country build their own next level real estate business.