Frank Klesitz On The Key Metrics Real Estate Agents Should Be Tracking At All Times

Podcast

Interview with Frank Klesitz by Kevin Kauffman

Intro 

The most valuable asset for any real estate agent is their database, and the relationships we have with our sphere of influence. In order to successfully nurture and grow our databases; consistent, quality contact is key. If we’re not having conversations with new people, and keeping in touch with the people who already know, like and trust us, our businesses will grind to a halt. 

Our guest today is someone who has spent the last decade helping high performing real estate and agents and teams gain market and mind share through video database marketing. He has successfully built a business around a pain point, and mastered the art of niching down and focusing on client customer service. His understanding of what it takes to succeed in the real estate marketing game, is just one of the things that have made him successful, and agents can learn a lot from his expertise and experience. 

How do we successfully market to our databases? What do the most successful, high-performing real estate agents and teams have in common? What is the most important performance metric we should be keeping an eye on when it comes to our marketing? On this episode, I’m joined by Vyral Marketing CEO and co-founder, Frank Klesitz, who gives us insights on how to win at the content marketing game. 

Quotes 

You need to sit down and identify people’s needs before you sell them something.

-Frank Klesitz 

Never lose focus on the number of people you and your team speak to each week.

-Frank Klesitz 

Most people would rather be rejected by people they don’t know than by the people they do know.

-Frank Klesitz 

Key Points 

The success of real estate businesses is determined by the conversations you have

Never lose focus on how many people you speak to every week, that is the most important number in every real estate business. Create an environment and culture where you are comfortable making calls, it’s the most important activity you can do. If we don’t make calls, we can’t grow our database and make it a more solid asset for our business. 

Clicks, views and likes are not the most important metrics in marketing

Time spent with someone online is the number key performance metric we should be paying attention to, not views or clicks. The more time they spend with us online, the more they know, like and trust us, and feel like they are part of our world. This is what will make them want to do business with us and refer us. 

Hire in groups 

When we hire new people, we can spread the risk by hiring more than one. It protects us by not putting all our eggs into one basket, and allows us to see the leaders. Leaders identify themselves in groups, so if we hire many people at once, we get to see who will rise to the top of the pack. 

Summary 

On this episode we discussed;

• The importance of identifying a need before you sell to someone.
• The truth about marketing and how to succeed at it. 
• The 3 types of database calls.  
• The key online metric we should be paying attention to. 
• The one thing agents and teams should never stop tracking. 
• Why Frank doesn’t own a cellphone. 
• Frank’s tips for a kick ass life. 
• Why Frank hires people in groups.

Closing Paragraph 

If we want to sell more houses, get more customers and stay relevant in our markets, we have to master the concept of building a list, maintaining relationships with people and sending them good content consistently. Our databases are fueled by contact and communication. If we’re not constantly talking to people, it’s impossible to grow our businesses in a meaningful way. Ultimately, if our databases are the biggest business asset we have, we should be investing in them.  

Guest Info

Frank is the co-founder and CEO of Vyral Marketing, a done-for-you video marketing agency. 

Website: https://www.getvyral.com/

Catch the Interview

Listen to the full interview with Frank Klesitz:

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