Postcard Profits: Direct Response Marketing Interview with Luke Jaten and Kevin Kauffman
Podcast
Interview by Kevin Kauffman, co-founder of Next Level Agents (facebook group and mastermind). Kevin and Fred’s Next Level Podcast, and The Group 4610 Real Estate Network.
Marketing consultant and Founder of Luke Jaten Consulting, Luke Jaten
https://facebook.com/lukejaten.consulting
My name is Luke Jaten.
– Luke Jaten
I love sales and marketing and advertising… but most of all direct response. I love practicing it. I love teaching it. I love consulting others on using it effectively. I love learning new ways to use it. I love reading about the history of it. I love talking about it.
But back before I took a class on it during my senior year of high school… I couldn’t even tell you what marketing was.
A couple years later I answered a direct response ad about how to make money in mail order and by 1987 (at 19 years old) I was running full-page ads in magazines.
Since then, I’ve used magazines, newspapers, tv, radio, direct mail, voice broadcasting, telemarketing (inbound and outbound), and all forms of internet advertising [Google, FB, CPA networks, native, email drops, etc] to market and sell…
Nutritional supplements, software, personal development, sandwich franchises, business opportunities, conference events, real estate courses, books, alarm systems, web design, investments, credit repair services, music clubs, magazine subscriptions and lots more.
In 2006 I started teaching my brand of marketing through home-study courses and online classes. Many of the folks I taught have gone on to create multi-million dollar direct response businesses selling all different kinds of things in all different kinds of markets.
So now you know a little bit more about me (professionally at least) than you did.
Catch the Interview
Listen to the full interview with Luke Jaten and learn some awesome realtor marketing tips here:
iTunes | Stitcher | Google Play | Spotify | Web Player
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free real estate agent facebook group [20k+ Members!]
Join our tribe of agents all looking to help each other take their real estate business to the next level. Learn lead gen, scripts, tactics, and best practices you need to build the real estate business of your dreams!
About the Authors
Kevin Kauffman & Fred Weaver
Kevin and Fred the founders of Group 46:10. Over the last 10 years Kevin and Fred, and their team have closed tens of millions in real estate all over the country and have created some of the best training for agents in the market. Kevin and Fred are also highly sought after teachers whose work has helped agents all over the country build their own next level real estate business.