I Love Marketing Archives

I originally wrote this for Inman News since this month (August 2020) revolves around coaching at Inman it’s only fitting to share the very best and most inspirational quotes from notable real estate coaches. Here are a few picks to help get you through tough times. In today’s virtual, work-from-home environment, agents are seeking training and…

The last few months have been challenging, to say the least. The way the industry has handled things varied from market to market and agent to agent. I’ve found that in times of pressure — like, a global pandemic — most people, if not all, revert to their strongest-held beliefs no matter how much they may be…

It often feels like changing our lives requires us to work harder, but what if you found out that it comes down to making life easier? It can be. There’s an invisible law that governs what we can or cannot do, our ability to achieve the goals we have and go after the life we…

There are many ways to run a real estate business effectively and successfully, and one area we very often overlook and miss opportunities in is YouTube. One of the hardest things to understand is how to turn YouTube videos and social media content into relationships, leads and closings. But that doesn’t mean that it’s impossible…

We’ve had the opportunity to interview and talk to some of the most successful business owners, and one thing we’ve learned is that what an operation looks like from the outside is just the tip of the iceberg. Business success is a combination of monumental decisions, boring, repetitive but important actions done consistently, cornerstones of…

Creating multiple revenue streams can not only help agents weather today’s financially stressful climate but also grow their personal net worth. Here are four rules to diversifying your team’s income I’ve always heard, or at least thought, that the quickest way to becoming wealthy is not necessarily by having a high-paying job or even a…

Have you ever felt like in order to succeed in this business, there is only one model we can follow and a cookie-cutter approach to everything? It’s a common misconception, but it’s not the truth. There are many types of successful real estate business models, and we can choose what our business will look like. …

Thinking back to some of the guests I’ve had on the show and lessons I’ve learned, my conversation with Dean Jackson about referrals came to mind, and I thought it would be worth revisiting. Many agents believe getting referrals is a matter of luck, and waiting for factors that aren’t in your control to align. …